Marketing Automation

You are here

Home » How we help

Error message

  • Deprecated function: Array and string offset access syntax with curly braces is deprecated in require_once() (line 3 of /homepages/13/d490782003/htdocs/manageis_evolve/sites/all/themes/drupalexp/includes/lessc.php).
  • Deprecated function: Array and string offset access syntax with curly braces is deprecated in require_once() (line 3 of /homepages/13/d490782003/htdocs/manageis_evolve/sites/all/themes/drupalexp/includes/lessc.php).
  • Deprecated function: Array and string offset access syntax with curly braces is deprecated in require_once() (line 3 of /homepages/13/d490782003/htdocs/manageis_evolve/sites/all/themes/drupalexp/includes/lessc.php).
  • Deprecated function: Array and string offset access syntax with curly braces is deprecated in require_once() (line 3 of /homepages/13/d490782003/htdocs/manageis_evolve/sites/all/themes/drupalexp/includes/lessc.php).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6518 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Deprecated function: implode(): Passing glue string after array is deprecated. Swap the parameters in drupal_get_feeds() (line 394 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/common.inc).
  • Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in _menu_load_objects() (line 571 of /homepages/13/d490782003/htdocs/manageis_evolve/includes/menu.inc).

Marketing Automation is a new and powerful platform for business growth.

Actually, Marketing Automation has been around for a while. The big brands and larger organisations have been using it as their secret weapon for years, but thanks to new providers, more intuitive platforms and growing market demand, you now don’t need big budgets and teams of developers to take advantage of this powerful software.

This is where Manageis comes in. We help smaller organisations with more modest budgets and smaller marketing teams to perform like the pros!

Strategy & Planning

Marketing Automation is not just about software. It’s a readjustment of how you do sales & marketing for the better.

We help our clients de-risk the adoption of a Marketing Automation software and fast track time to value by ensuring the strategy and planning is right first. This includes helping to;

  • Defining buyer journeys
  • Defining customer personas
  • Establish a content marketing strategy and framework
  • Refine website structure and approach
  • Sales and marketing alignment
  • Improve campaign strategy and ROI

We offer Marketing Automation consultancy as a stand-alone service or as part of a wider project.

Training & Mentoring

A lot of Marketing Automation is used by agencies as part of a managed service. However, most of our customers want to get their hands on the tools and become experts themselves.

We have a programme of training and mentoring that focuses on up-skilling dedicated individuals to become proficient in both the systems but also the strategy and ideology that sits alongside the adoption of Marketing Automation within their organisation.

In many cases, our customers end up with a mix of both insource and outsource models. Using a dedicated internal MA administrator(s), plus tapping into our experience and expertise to optimise and innovate.

We offer Marketing Automation training & mentoring as a stand-alone service or as part of a wider project.

Marketing Automation Software

There are a lot of different choices available when it comes to Marketing Automation software. We regularly take a good look at all the main players in the market, but based on our assessment and the needs of the customers we work with, we’ve chosen SharpSpring™ as our platform of choice.  

SharpSpring’s combination of ease of use, rich feature set and lower cost make it a natural fit for our customer base.

SharpSpring feature list – Link

As a certified SharpSpring partner we offer customer branded, stand-alone systems or SharpSpring as part of a managed service solution. 

 

Marketing Automation platforms are designed to enable inbound marketing and help automate and systemise operations and makes the process more efficient and effective

As you become a trusted brand and the relationship grows, converting them to sales becomes easier and, ultimately, far more efficient than ever before.

Inbound marketing components

 

  • Content Marketing
  • Search Engine Optimisation
  • Search Marketing
  • Social Media
  • E-mail Marketing
  • Website forms and calls to action
  • Campaign pages
  • Marketing Automation
  • Analytics
  • Database management
  • Personas and categorisation
  • CRM Integration & lead scoring

 

  • Content Marketing
    • Offering premium content and educational information like free reports, e-books, and guides in exchange for contact info or to nurture prospects.
  • SEO and Search Marketing
    • In order to attract new visitors to your website through the search engines, you need to rank well or be visible for the key terms prospects are searching for
  • Social Media
    • Being active in social networks helps you build relationships with prospects and customers, distribute your content and drive traffic back to your website
  • E-mail Marketing
    • Email marketing using news or personalized content and automated lead nurture campaigns allows you to effectively engage with prospects until they’re ready to convert
  • Website strategy (Conversion and personalisation)
    • To make your website convert leads you need a effective mix of strong calls-to-action, valuable content offers and strong landing pages with web forms.
  • Marketing Automation
    • Advanced marketing software will help you automate repetitive tasks like lead scoring and nurturing, and move your prospects through your sales funnel
  • Analytics
    • What you can measure you can enhance. Discover how your prospects are finding you, what their decision making process is, and how effective your marketing activities are.
  • Database management
    • Effective segmentation and enrichment of your customer and prospect file will give you the intelligence needed to personalise and target the right content to the right person at the right time.

 

 

Lead nurturing & Sales Funnel components

  • Personas
    • Develop profiles of common customer types with an understanding of how, what and why they buy to help shape marketing and sales strategies.
  • Buyer journeys
    • Map out the steps prospects take in the sales or buying cycle to ensure that you provide value or appropriate communications or actions at each stage.
  • Lead scoring
    • Associate points and scores to prospects based on the data they provide or behaviour they display. Let the ‘cream rise to the top’ so that sales people only work on leads that are ready to buy.
  • CRM Integration
    • Incorporate prospect and customer engagement and behaviour directly into the sales CRM to ensure sales teams are empowered and apply informed approaches to 

About

We are founded on the belief that competitive advantage through digital technologies and best practices should be accessible to every organisation no matter how big or small.

The world of business is changing. We aim to help our customers stay ahead of the competition...

 

GET IN TOUCH

  • Manageis,
  • 3 Century Court, Tolpits Lane,
  • Watford. Hertfordshire.
  • WD18 9RS
  • Phone: +44 (0)203 137 9210
  •  
  • Email: info@manageis.co.uk